Princess Estelle's Christening, 22 May 2012

The Ministry for Foreign Affairs was responsible for media accreditation for the Christening. The period of application for accreditation was 25 April - 9 May.

An approved accreditation provides access to briefings and detailed information about arrangements in connection with the Christening.

An accreditation-badge together with a special pool-card/position-card was required for access to designated areas for media around and in the Royal Palace. These areas had a very limited number of seats:

OUTER COURTYARD, THE ROYAL PALACE
Limited photo opportunity/media position.
Arrival of guests e.g. Swedish officials, Swedish business community, the diplomatic corps and private guests pass the position on foot, before entering the Royal Palace. Royal guests and other international high level guests will pass the Outer Courtyard by car.

SOUTH VAULT (SOUTH ENTRANCE), THE ROYAL PALACE
Photo pool.
Position is opposite the entrance to the Royal Chapel.
All guests will pass this position on foot, ascending the stairs to the Royal Chapel - and after the christening ceremony descending the same stairs.

THE CHRISTENING CEREMONY
A number of Swedish and international media companies have been invited by the Swedish Royal Court to attend the Christening Ceremony in the Royal Chapel. Reporters only.

See link for media programme (download pdf) with information on meeting point for media holding pool-cards and position-cards for the SOUTH VAULT and the OUTER COURTYARD respectively.

Allocation of seats was published on 11 May. See link for allocation (download pfd) in photo pool, media position and list of Swedish and international media invited to the Christening Ceremony.

Media Centre at the International Press Centre, Ministry for Foreign Affairs

The International Press Centre at Fredsgatan 6 in central Stockholm functioned as media centre for international media.

Accreditation cards and pool-cards were handed out at the Media Centre.

The media centre is equipped with fixed and wireless networks and ISDN. There are around 50 workstations in the media centre and an info-point with information about the events and about Sweden.

On 22 May, the SVT (Swedish Television) live coverage from the Christening Ceremony was broadcast in the Media Centre on a largre screen TV. A professional English translator was available for international media during the screening. A priest from the Church of Sweden was available for information on christening traditions and ceremonies.

Press briefing

A press briefing for international media (in English) was held 21 May in the Media Centre. The Director of Information and Press Department of the Swedish Royal Court, representatives from the Church of Sweden, the Stockholm Police Dept, the Swedish Institute and the Ministry for Foreign Affairs Media Centre staff were available for questions.

The briefing covered information on the programme of the event, practical matters and media services.

Host Broadcaster: Swedish Television

Host broadcaster for the Royal Christening was the Swedish public service broadcaster Sveriges Television (SVT).

For more information regarding broadcasting rights, please contact Sveriges Television: Ms Cecilia Larsson, phone +46 70 884 7369 and Brittmarie Gustafsson, press officer, phone +46 8 784 78 11.

Official Photo Agency: Scanpix

Scanpix was the official photo agency for the Royal Christening.

For questions regarding host photographer please contact Scanpix: Mr Erhan Güner, Manager - International Department, phone +46 70 522 66 06
E-mail: erhan.guner@scanpix.se